As a brief diversion from report-writing to meet deadlines and setting aside for a moment the discussion on science blogging journalism vs blogging by scientist, I had a quick look at the PLoS Biology paper on Advancing Science through Conversations: Bridging the Gap between Blogs and the Academy . After the usual introductory things, they set out to
propose a roadmap for turning blogs into institutional educational tools and present examples of successful collaborations that can serve as a model for such efforts. We offer suggestions for improving upon the traditionally used blog platform to make it more palatable to institutional hosts and more trustworthy to readers; creating mechanisms for institutions to provide appropriate (but not stifling) oversight to blogs and to facilitate high-quality interactions between blogs, institutions, and readers; and incorporating blogs into meta-conversations within and between institutions.
For instance, like done by Stanford (and several others mentioned in the article), the university or research institute could host a blogging site that aggregates their blogging scientists to give some trustworthiness to the blog and, perhaps, could be a showcase to the wide world that the ‘ivory towers’ do care about the public and that the institute would want to add a new mode of communication with the wide world. The variation by MIT is broader in types of content, e.g. with editorial and tech review, and more of a top-down approach (even though the scientists who are blogging show more of a bottom-up process). Our uni just went on facebook; would that be a step in the right direction (and add, say, LinkedIn for the alumni)?
Then there are issues of ‘blog review’, moderation, rankings and how one could approach that, as well as post categories of discussing peer reviewed published papers like research blogging, though I think one also could have other categories, such as with Ben Good’s experiment on putting out a draft for comment before submitting and where the blog (or a section thereof) is dedicated to some course the scientist is teaching.
More points and suggestions are being raised in the article (see in particular also the last section after figure 2), to which I might return after the deadline.
UPDATE: one of the article authors, Nick Anthis, has already written a blog post synthesising the various comments from other bloggers. Admitted, I lag behind the mainstream blogging and perhaps should have spend the time writting that paragraph in the report instead of browsing articles and blogs…
 Batts SA, Anthis NJ, Smith TC (2008) Advancing Science through Conversations: Bridging the Gap between Blogs and the Academy. PLoS Biol 6(9): e240.